Siddartha Butalia | Co-Founder, Senior Advisor

With over 100 projects spanning 11 years, Siddartha is a proven, battle scarred, experienced, award winning product development specialist, designer, engineer and entrepreneur with a deep foundation in mechanical engineering, industrial design and innovation management. He employs a very hands on prototyping based approach placing paramount importance on customer needs.

His expertise helps companies realize new business opportunities into innovative market ready products by understanding, what you need to make, what it will look like, how you can make it, and who will buy it at what price.

His passion lies on how form, function & communication must all interweave successfully to create a desirable product, that people will love, and not dispose. True value transcends trends.

We are always looking for top talent to work with us on a wide range of exciting projects. If you would like to collaborate with us, or just connect, feel free to contact me at

Portfolio Pages



Mandara Nagaraj | Head of Design

Many call her a "creative hybrid", Mandara specialises in Design & Communication. A graduate of Lasalle College of the Arts Singapore, she has accumulated experience as a copywriter and an art director in advertising agencies such as Ogilvy, Sapient Nitro, Grey, DDB & Dentsu. 

At the start of her career, she worked at an e-commerce website where she helped in winning a VC competition with a grand prize of 1 Million SGD.

She has guided multiple crowdfunding campaigns to successful funding by mapping out content, marketing and product strategy. Additionally, she has guided multiple software and hardware startups on matters related to identity, branding, communication and social media strategies.

Portfolio Pages



Kavita Butalia | CEO

A founding member of SB Design, Kavita has taken the role of a mentor on all projects related to this studio. A retired interior & fashion accessories designer herself, she provides valuable insight and perspective to our design teams during our research and development.