Whole Foods Cafe

Packaging & Retail Design

Whole Foods produces food that is minimally processed, nutrient dense and free of toxic trans-fats, preservatives and artificial colours all at an affordable price point. We were approached to develop a graphical & structural packaging system that was consistent across the brand yet individualized to various product categories. This packaging system would have to expand onto new product offerings for a growing business. we also built an environment toolkit to apply this brand DNA to a series of retail cafes across India.