In today's dynamic landscape of product development, User Experience (UX) plays a pivotal role in defining success. Products are no longer static; they embody multi-layered behavioral states that demand intuitive interactions. Whether designing for digital interfaces or physical devices, a holistic UX approach is essential. Let's delve into the core principles of UX design and how dynamic scenario-based design enriches the process.

Are you considering rebranding your company or product? Whether you're aiming to refresh your brand image, voice, identity, appeal to a new audience, or stay ahead of industry trends, rebranding can be a powerful tool for revitalizing your business. However, it's essential to approach this process strategically to ensure success. Here are five key considerations to keep in mind when embarking on a rebranding journey.

The MobiPack structures enable customers to hygienically place food on almost any surface without direct contact. This is made possible due to the ability for the packs to stand upright. With self standing packs, customers hands are free to consume various content through, smartphones, tablet, newspapers, books & magazines.

Another Lemon Tree is a packaging concept for an iced tea drink made from locally grown (Karnataka, Kerala & Tamil Nadu) fresh tea & lemons. The packaging communicates values of a clean, fresh & low sugar beverage through sparse graphics & an understated, yet playful bottle structure.